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July 09, 2020
Order is important. If you want to find the most effective skincare products, you should only look at the first 12 ingredients on the label. Ingredients are listed in descending order, up until the 1% level. The ingredients that are in the highest concentrations are always going to be listed first. Some people will tell you to only look at the first 5 ingredients, but this is only true of clear serums and gels. That’s because clear serums and gels don’t have as many ingredients in the base. If your formula is a lotion, milky serum, or cream, it can easily have a handful of waxes, emulsifiers, oils and humectants that can take up the first 10 ingredients of the formula. That doesn’t mean it’s not effective. There are just more ingredients that go into the base.
People think that seeing water listed first is a bad thing, but it’s not! Water is a solvent, meaning it helps the other ingredients to penetrate your skin. Of all the solvents chemists can use, it’s the most gentle and non-sensitizing. Typically, you will see “base” ingredients listed at the beginning of an ingredient list. This means you’ll see water, waxes and oils first. These are necessary as top ingredients because they help to deliver ingredients to your skin.
August 06, 2020
July 10, 2020
I love you products. I live in Nigeria. I would really love to be one of your key distributors in Nigeria. I have a question please.
What ingredient are best avoided in sunscreens for sensitive acne prone skin.
October 20, 2021
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